Ten Steps to Innovation Heaven is a new book by Howard Wright that was just published by Cyan Comm., UK. Wright says: ”This book highlights the key reasons why companies fail in innovation and how they can avoid it, and then presents a practical, 10-step framework for planning and implementing successful innovation projects.” Wright recognizes the 4 elements of ”sticky innovation” as People, Process, Product and Place.

As head of innovation at the British Royal Mail, Wright developed the concept of an innovation lab...